Where Tradition Meets Innovation
PT. Hadi Mulya Utama transforms paddy into perfect white rice through cutting-edge technology and unwavering quality standards.
Rice tradition, modern technology.
Founded in February 2023 in Sragen, Central Java, we are dedicated to delivering premium quality rice to Indonesian families while supporting local farming communities.
Our state-of-the-art facility blends time-honored rice-farming wisdom with modern processing technology — ensuring every grain meets the highest standards of excellence.
Discover our story
Each brand, its own character.
Each brand represents our commitment to quality, with a unique character to suit different preferences.
Lospulen
A blend of "los" — the emphatic Spanish article "the" — and "pulen," the Indonesian word for soft, fluffy rice. The name makes a single promise: this is the fluffy rice.
Lospulen is our flagship brand — white rice with just the right fluffy texture for everyday meals. Each grain cooks to a perfect softness, stays separate, and absorbs seasoning beautifully; ideal for steamed rice, fried rice, and more.
PenyuNesia
"Penyu" (the sea turtle, guardian of the ocean and a symbol of sustainability) + "Nesia" (from Indonesia).
PenyuNesia delivers the same great quality with a commitment to the environment. Grown through sustainable farming and our low-carbon rice program with Preferred by Nature, it's the choice for families who care about the planet's future — without compromising on taste.
Pulenesia Premium
"pulen" (soft, fluffy rice) + "nesia" (from Indonesia).
Pulenesia is our premium product — superior milling with the fewest broken grains. It has the signature soft texture Indonesian families love, with whole, bright-white, uniform grains. A special choice for special moments — and the best standard for every day.
All products are Halal-certified
Every rice product of PT. Hadi Mulya Utama is Halal-certified by BPJPH — a guarantee of quality and halal integrity for your family. Certificate No. ID33110064893140526.
Great rice starts with great technology.
Great rice comes from a process under control. Every grain passes through 9 processing stages — from cleaning, milling, and whitening to color-sorting with an optical sorter — and 5 quality checkpoints, including laboratory testing for moisture, whiteness, and grain integrity.
With a facility running at 3.5 tons per hour, we ensure every batch stays consistent — the same texture, aroma, and taste, every time.
Explore our processTrusted by leading partners.
BULOG Indonesia
Official partner since February 2025, working together to ensure national food security and rice distribution.
PERPADI
Member of the Indonesian Rice Millers Association, collaborating on industry standards and best practices.
Preferred by Nature
Since May 2024, coached on sustainable practices and the low-carbon rice program.
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